AbsolutOOH Special Build

Together #IRL Experience

Outdoor build | Brand Experience | Product launch | Sampling

As restrictions slowly began to lift in summer 2021 Absolut were able to bring its national campaign, ‘Nothing Beats Together #IRL’ to life, by finally hosting an in real-life interactive pop-up experience across the UK, enabling consumers to interact with the brand and enjoy a drink together.

Ann Squared were asked by Talon Outdoor to bring alive their idea of a 12m wide special build billboard, and also to tour and run the experience in London and Liverpool. Consumers had to approach the billboard with a friend (old or new), whilst the 3m high Absolut bottles flashed through a series of colours. When both bottles flashed Absolut blue, the pair had to hit the buzzer at the same time, at which point the billboard would come alive with more lights and SFX, the bottle’s hatches would open, and their full-size Watermelon Absolut cocktail sample was served.

Over the course of the tour, thousands of refreshing Absolut Watermelon cocktails were distributed. A complementary on-trade element to the activation took place too, as local trade partners were promoted in each city visited via a ‘golden ticket’ bar tab competition.

St James’s PlaceAn evening with Ant Middleton

Who dares wins

Corporate Hospitality

A further iteration of St James’s Place’s Corporate Events and Hospitality Programme, we felt Ant Middleton was a household name that offered popularity, intrigue, and interest for the 120 clients invited to this special evening.

Hosted in one of London’s most iconic establishments, The Ned, guests first joined us for drinks and dinner in two of their most iconic rooms before being joined by real-life superman himself, Ant Middleton.

Ant shared some amazingly personal stories with guests, before throwing the mic out to guests to answer some of their burning questions. Ahead of guests leaving, books and goody bags were signed and jaws collected off the floor after an inspiring and emotive evening.

Tom KerridgeVirtual Event with Hometrack

A unique restaurant experience at home

Virtual Event

In the absence of being able to host an annual client evening, our clients at Hometrack wanted a virtual experience that would be memorable, engaging, and as close as possible to their normal Michelin-starred experience they are used to. Step in two Michelin-starred chef, Tom Kerridge. We worked with Tom and his team to create a bespoke restaurant experience box, which included many of Tom’s signature dishes from The Hand & flowers; paired perfectly with beers, wines, and cocktails selected by his Head Sommelier.

The boxes were delivered to each of the guests on the morning of the event, along with signed books, personalised menus and other goodies from Tom’s Hand & Flowers range.

Tom then delighted guests by joining the virtual event, talking guests through each of the dishes they were enjoying and stayed on for a drink and a lively Q&A session.

The virtual event went long past its scheduled finish time, with guests thoroughly enthused and conversation flowing…yes even over Zoom! The feedback from Hometrack was that it had been one of the most engaging and well attended events they had ever hosted (including those in-person).

Beats By Dr DreStaffing

Bring Back Fans,
not Racists


Football grounds up and down the country were lit up with anti-racism messages upon the return of fans in December 2020. The projections were part of Beats’ wider work in recent efforts to highlight changes that still need to happen to eradicate racism in football.

The team at Ann Squared were honoured to be one of the agencies working on these activations; rapidly deploying teams of Brand Ambassadors to the stadiums to hand out masks to both players and fans, and to support the messaging that was projected on to the stadiums before matches began.

St James PlaceSponsorship Activation

Sponsorship Activation | Stand Build

Bringing our clients’ long-term relationship with the RHS alive at the 2021 Hampton Court Palace Garden Festival, we were tasked to create an exhibition stand to wow the show’s visitors, whilst offering a setting for SJP’s financial advisors to connect with their current clients and create leads and pipeline in future clients.

Starting initially with a ‘Reap What You Sow’ theme, we concepted a truly stunning British garden, made entirely from hand-folded origami flowers.

Fast forward over 3,350 hours of hand-folding later, and you can see the unique and incredible exhibition stand that stood proud in the show’s Floral Marquee. See if you can spot some of the little origami creatures that joined us for the show.

Virtual Book ClubWith St James Place

Virtual Event | Content

Tasked with the huge challenge of keeping members and clients engaged and occupied during lockdown, we pivoted to a series of virtual book club events to offer St James’s Place’s client’s unique access to some of the Britain’s most celebrated authors.

Step in Sir Alistair Cooke, Tim Peake and Nigella Lawson, for an incredible series of ‘virtual book clubs’; where these recently published authors would share some of their favourite snippets, memories and inspiration behind their respective books.

Guests would watch the book club videos on receipt of their various signed book club books, before enjoying some screen-free time to soak up the amazing stories from Alistair, Tim and Nigella.



Outdoor build | Product launch | Staffing

For the release of their retro inspired Brooklyn sneaker, outdoor clothing brand Timberland commissioned an experiential installation on London’s Southbank, showcasing the recent partnerships with the platinum selling rapper Yungen and artist Raye.

Working with Timberland’s OOH media agency Talon and Creative Production House Projection Artworks, Ann Squared were tasked with turning the LED functional build into an urban jungle, inspired by The Barbican Conservatory.

Leading the creative, we conceived and produced all urban jungle elements of the build before dressing the installation on a very wet and windy Friday afternoon in March.

A team of three Ann Squared brand ambassadors were then present throughout the three-day live period, promoting the launch and distributing over 1,000 promotional tote bags and money off vouchers.



Product launch | Roadshow | Experiential | B2B

We designed, produced and executed a touring roadshow, visiting 13 EE call centres across the UK and Ireland, introducing and training EE colleagues to the newly launched Land Rover Explore Phone, through a number of custom experiences.

Agents took a ride took a ride on the 360* video experience, shot at Hadleigh Road, the home of the London 2012 Mountain Biking, immersing themselves in an off-road bike ride demonstrating the capabilities and durability of the phone. They then learnt more about the device by unearthing relevant content on the phone through discovering hotspots on our Augmented Reality wall. This was wrapped up by Great British Adventurer Jamie Ramsay shared his stories of using ‘The Explore’ in real life adventure situations.



Roadshow | Experiential | B2B

As a major partner of Dixons Carphone, Intel® participate in the annual Dixons Carphone Computing Roadshow; a series of 14 dates across the country, training retail sales staff on all things Intel®.

In collaborating with Retail Marketing Group, we brought key training modules to life through gamification, with a series of four zones, inspired by legendary game show ‘The Crystal Maze.’ Donning their very own crystal maze style gillet, delegates worked their way through each of the training experiences with the aim of releasing the crystals on successful completion of activities based on the knowledge learnt in the experience. The more crystals released the bigger chance of winning a daily prize.

St James’s PlaceVIP Hospitality at
Cirque Du Soleil

Spectacular Spectacular

Corporate Hospitality

As part of their annual Corporate Events and Hospitality Programme, St James’s Place challenged us to come up with new and unexpected ideas to help complement and re-invigorate their existing events calendar.

First up on the list; a VIP evening at the stunning Royal Albert Hall; watching world-renowned acrobatic show ‘Cirque Du Soleil’.

Working closely with the team at the Albert Hall, we developed a special evening for St James’s Place’s 120 VIP guests. Entering through a private entrance, guests enjoyed a sumptuous drinks and canape reception overlooking the incredible stage.

With goodie bags and programmes in clutch, guests sat in their premium seats to enjoy the spectacular show; Luiza, ‘A Waking Dream of Mexico’.

A true hit of the events calendar; guests travelled from all over the UK to immerse themselves in this special show – and it did not disappoint!




Working with the brilliant in-house events team at Plexal, we have been supplying their day-to-day operational event staff for the past two years. We provide them with everything from riggers, runners, receptionists to event producers. Plexal hosts events for some of the most well known brands in the UK and we are proud to play a part in helping their success.



Staffing | Product Launch

The All-New Nissan Qashqai was launched with the incredibly impactful installation of Europe’s most exciting digital out of home experience on London’s Southbank. Our team of event managers and brand ambassadors supported the launch, interacting with public during the weeklong live installation, ensuring the experience was enjoyed by all, brand messages and specs of the vehicle shared and helping to drive social media amplification.



Exhibitions | Experiential

Since 2017 we have been busy working with the team behind Cat Phones. Ann Squared have designed and produced exhibition stands for trade shows that cater for the emergency services, domestic trades, construction and farming industries.

Ensuring contextual hands-on demos were at the heart of all exhibition builds Ann Squared have dreamt up. They designed and built a raft of experiences for visitors to the stands, including a mocked-up leaky barn roof so that delegates could use the thermal imaging camera to find the cracks; matching the delegates against the phone’s ruggedness with a strong man hammer game; and even creating some cows’ udders with built in heat patches to show the phone’s thermal camera capabilities for detecting signs of mastitis – which was a real winner with farmers!



Sampling | Event logistics

Already loved in the US, ‘Flipz’, the chocolate covered pretzel, has launched in the UK, with ambitions to break in to the snacking market with a sweet and salty bang.

Working with strategy and creative agency Studio of Art and Commerce, Ann Squared turned around a sampling campaign across a number of railway stations in just seven days, distributing tens of thousands of bags of milk and dark chocolate Flipz Pretzels to commuters across London. Ann Squared managed the logistics of all samples, through to the production of all branded elements and the recruitment and management of the sampling teams across the campaign.



Set dressing | Live event management | Staffing

Working with the wonderful team at creative agency Cake, we produced and ran a pop-up chocolate themed factory for children in an empty retail space in the Lexicon Shopping Centre over the Easter holidays. We welcomed more than 2,500 children and parents to the chocolate factory and received one of the best net promoter scores the centre has seen for this type of seasonal activity.

Ann Squared were responsible for transforming the empty retail unit in to a ‘Wonka’ styled chocolate factory through our expert set dressing and the production of bespoke items. The staffing team were responsible for the management of the activity throughout the week: hosting children and their parents; ticket sales; running the egg decorating activities; front and back of house role in the chocolate factory; and also played the part of the Lexicon Easter Bunny.



Conference | Internal events | Staffing

Over a cold Christmas period, Ann Squared produced a quick turnaround agenda of events for Element AI, including a press event, dinner and a sold out public lecture with Professor Yoshua Bengio, one of the world’s leading experts in artificial intelligence and a pioneer in deep learning.

Ann Squared provided an end-to-end service, sourcing, contracting and managing all venues; arranging all the suppliers from catering to film crew. We provided the live event management for all events as well as providing a team of event staff to support a seamless delivery of each element. The day was a great success and helped to cement the opening of the London Element AI office.



Internal events

Working with the learning and development department, we designed and ran The White Company’s team building activities for the distribution centre management away day.

From blindfold cheese and pickle sandwich making to energetic water challenges in the beautiful grounds of the hotel, our activities were designed to bring out the best in the groups’ communication, trust, leadership and team working skills in readiness for the upcoming peak trading season. Everyone finished the day with a smile on their face, and crucially, key insights into improved ways of working together when they returned to the distribution centre.



Launch | Incentive

To embrace Cat Phones’ launch with Exertis, we toured Exertis’s UK sites to immerse the sales teams in all things Cat Phones, providing a ‘cherry-on-the-top’ sales incentive to ensure a stellar launch within the channel.

We hosted breakfast sessions in which sales teams were encouraged to spend time with the training team in return for a breakfast baguette. Then, throughout the day, when a sale or qualified lead was made, they were rewarded with a go in the Cyclone. Before entering the Cyclone, participants were asked a series of Cat Phones related questions; the more they answered correctly, the longer their time in the Cyclone and the higher their chance of winning the hourly prize. Over 120 sales staff attended the breakfasts, more than 60 slayed the cyclone and we had many very happy winners.



Creative messaging

The Channel Marketing team at Western Digital wanted an online solution which would educate consumers about what storage is and why they need it. After extensively reviewing the WD product range, we created and customised a decision matrix to lead users towards the right WD products for them. We used real life scenarios to help establish how the individual used their data and what mattered most to them when transferring or accessing data. Based on their answers, the user was directed to the product/s that met their needs.

Next, we turned this decision matrix into an online selector toolkit, featuring all the assets required to enable key customers and channels to create a Western Digital selector on their own retail product pages.

The selector is being sold-in to various channels as you read this. Watch this space to see it live in action...



Sponsorship activation | Incentive travel

As the official phone partner of the 2017 Surf Word Cup in Austria’s Neusiedl am See, Cat Phones wanted to activate their sponsorship in a way that chimed with the visitors to this popular lifestyle and sporting event.

We worked with the World Cup organisers to produce a 10 x 8 metre product showcase area for the public to interact with the Cat Phones product. Here the sun-kissed visitors could take part in a #thermalselfie competition on the large-scale thermal camera screen and meet prominent windsurfers.

As part of the activation we created and hosted a bespoke three-day trip for one hundred of Cat Phones’ key customers and their families. Together they rode the breeze as windsurfers, skimmed the seas on SUP boards, relaxed on a leisurely boat ride, had a tipsy time tasting wine, oompah-ed along to traditional Austrian dancing.