TIMBERLAND YUNGEN PARTNERSHIP

OUTDOOR EXPERIENTIAL BUILD

Outdoor build | Product launch | Staffing

For the release of their retro inspired Brooklyn sneaker, outdoor clothing brand Timberland commissioned an experiential installation on London’s Southbank, showcasing the recent partnerships with the platinum selling rapper Yungen and artist Raye.

Working with Timberland’s OOH media agency Talon and Creative Production House Projection Artworks, Ann Squared were tasked with turning the LED functional build into an urban jungle, inspired by The Barbican Conservatory.

Leading the creative, we conceived and produced all urban jungle elements of the build before dressing the installation on a very wet and windy Friday afternoon in March.

A team of three Ann Squared brand ambassadors were then present throughout the three-day live period, promoting the launch and distributing over 1,000 promotional tote bags and money off vouchers.

LAND ROVER EXPLORE EE ROADSHOW

AN EXPLORATION AROUND THE UK WITH LAND ROVER EXPLORE

Product launch | Roadshow | Experiential | B2B

We designed, produced and executed a touring roadshow, visiting 13 EE call centres across the UK and Ireland, introducing and training EE colleagues to the newly launched Land Rover Explore Phone, through a number of custom experiences.

Agents took a ride took a ride on the 360* video experience, shot at Hadleigh Road, the home of the London 2012 Mountain Biking, immersing themselves in an off-road bike ride demonstrating the capabilities and durability of the phone. They then learnt more about the device by unearthing relevant content on the phone through discovering hotspots on our Augmented Reality wall. This was wrapped up by Great British Adventurer Jamie Ramsay shared his stories of using ‘The Explore’ in real life adventure situations.

INTEL COMPUTING ROADSHOW

INTEL TEAM, START THE FANS, PLEASE!

Roadshow | Experiential | B2B

As a major partner of Dixons Carphone, Intel® participate in the annual Dixons Carphone Computing Roadshow; a series of 14 dates across the country, training retail sales staff on all things Intel®.

In collaborating with Retail Marketing Group, we brought key training modules to life through gamification, with a series of four zones, inspired by legendary game show ‘The Crystal Maze.’ Donning their very own crystal maze style gillet, delegates worked their way through each of the training experiences with the aim of releasing the crystals on successful completion of activities based on the knowledge learnt in the experience. The more crystals released the bigger chance of winning a daily prize.

FLIPZ PRETZELS SAMPLING LONDON

#FLIPZYOURWORLD

Sampling | Event logistics

Already loved in the US, ‘Flipz’, the chocolate covered pretzel, has launched in the UK, with ambitions to break in to the snacking market with a sweet and salty bang.

Working with strategy and creative agency Studio of Art and Commerce, Ann Squared turned around a sampling campaign across a number of railway stations in just seven days, distributing tens of thousands of bags of milk and dark chocolate Flipz Pretzels to commuters across London. Ann Squared managed the logistics of all samples, through to the production of all branded elements and the recruitment and management of the sampling teams across the campaign.

LEXICON BRACKNELL EASTER POP-UP

A WORLD OF PURE IMAGINATION

Set dressing | Live event management | Staffing

Working with the wonderful team at creative agency Cake, we produced and ran a pop-up chocolate themed factory for children in an empty retail space in the Lexicon Shopping Centre over the Easter holidays. We welcomed more than 2,500 children and parents to the chocolate factory and received one of the best net promoter scores the centre has seen for this type of seasonal activity.

Ann Squared were responsible for transforming the empty retail unit in to a ‘Wonka’ styled chocolate factory through our expert set dressing and the production of bespoke items. The staffing team were responsible for the management of the activity throughout the week: hosting children and their parents; ticket sales; running the egg decorating activities; front and back of house role in the chocolate factory; and also played the part of the Lexicon Easter Bunny.

PLEXAL STAFFING

OUR PEOPLE
YOUR EVENTS .

Staffing

Working with the brilliant in-house events team at Plexal, we have been supplying their day-to-day operational event staff for the past two years. We provide them with everything from riggers, runners, receptionists to event producers. Plexal hosts events for some of the most well known brands in the UK and we are proud to play a part in helping their success.

ELEMENT AI PUBLIC LECTURE

AI WORKING FOR HUMANITY

Conference | Internal events | Staffing

Over a cold Christmas period, Ann Squared produced a quick turnaround agenda of events for Element AI, including a press event, dinner and a sold out public lecture with Professor Yoshua Bengio, one of the world’s leading experts in artificial intelligence and a pioneer in deep learning.

Ann Squared provided an end-to-end service, sourcing, contracting and managing all venues; arranging all the suppliers from catering to film crew. We provided the live event management for all events as well as providing a team of event staff to support a seamless delivery of each element. The day was a great success and helped to cement the opening of the London Element AI office.

THE WHITE COMPANY TEAM AWAY DAY

TEAM BUILDING WITH THE TEAM AT ANN SQUARED

Internal events

Working with the learning and development department, we designed and ran The White Company’s team building activities for the distribution centre management away day.

From blindfold cheese and pickle sandwich making to energetic water challenges in the beautiful grounds of the hotel, our activities were designed to bring out the best in the groups’ communication, trust, leadership and team working skills in readiness for the upcoming peak trading season. Everyone finished the day with a smile on their face, and crucially, key insights into improved ways of working together when they returned to the distribution centre.

CAT PHONES EXHIBITIONS

DIFFERENT BY DESIGN

Exhibitions | Experiential

Since 2017 we have been busy working with the team behind Cat Phones. Ann Squared have designed and produced exhibition stands for trade shows that cater for the emergency services, domestic trades, construction and farming industries.

Ensuring contextual hands-on demos were at the heart of all exhibition builds Ann Squared have dreamt up. They designed and built a raft of experiences for visitors to the stands, including a mocked-up leaky barn roof so that delegates could use the thermal imaging camera to find the cracks; matching the delegates against the phone’s ruggedness with a strong man hammer game; and even creating some cows’ udders with built in heat patches to show the phone’s thermal camera capabilities for detecting signs of mastitis – which was a real winner with farmers!

CAT PHONES EXERTIS ROADSHOW

CREATING A CYCLONE CAT PHONES SALES FORCE

Launch | Incentive

To embrace Cat Phones’ launch with Exertis, we toured Exertis’s UK sites to immerse the sales teams in all things Cat Phones, providing a ‘cherry-on-the-top’ sales incentive to ensure a stellar launch within the channel.

We hosted breakfast sessions in which sales teams were encouraged to spend time with the training team in return for a breakfast baguette. Then, throughout the day, when a sale or qualified lead was made, they were rewarded with a go in the Cyclone. Before entering the Cyclone, participants were asked a series of Cat Phones related questions; the more they answered correctly, the longer their time in the Cyclone and the higher their chance of winning the hourly prize. Over 120 sales staff attended the breakfasts, more than 60 slayed the cyclone and we had many very happy winners.

WESTERN DIGITAL THE STORAGE SELECTOR TOOLKIT

CONSUMERS GET DOWN WITH DIGITAL STORAGE

Creative messaging

The Channel Marketing team at Western Digital wanted an online solution which would educate consumers about what storage is and why they need it. After extensively reviewing the WD product range, we created and customised a decision matrix to lead users towards the right WD products for them. We used real life scenarios to help establish how the individual used their data and what mattered most to them when transferring or accessing data. Based on their answers, the user was directed to the product/s that met their needs.

Next, we turned this decision matrix into an online selector toolkit, featuring all the assets required to enable key customers and channels to create a Western Digital selector on their own retail product pages.

The selector is being sold-in to various channels as you read this. Watch this space to see it live in action...

ECOM PARTY PLANNING

ECOM GETS CHRISTMAS CRACKING

Venue finding | Internal events

From their offices in London, ECOM have grown to become the UK’s leading digital recruitment agency. With a lot of work already on their hands, they called us in to help their team have a care-free Christmas party...

Our fresh venue finding brought a happy night to 45 merry colleagues, and ECOM were chuffed with our work – so much so they asked us to repeat the challenge for the next year’s summer party.ECOM’s Regional Managing Director, Chris Holden, made us feel all warm and fuzzy inside when he sent through this great review:

ECOM have worked with Ann Squared on a number of corporate events – they have consistently hit the mark for us. On each brief, they’ve found the right venue, struck the right tone for a recruitment company operating in the fast-moving digital space, helped us commercially manage costs and been a delight to liaise with getting the finer details sorted. Highly recommended, and we look forward to working together again in future.

THE DOMINATOR DEPACKAGING MACHINE TRADE SHOWS

THE CREATORS OF A NEW PRODUCT LEARN HOW TO PACKAGE THEIR EVENTS

Product launch | Exhibitions

The Dominator Depackaging Machine removes outer packaging and reuses waste that would otherwise be sent to landfill. Following it’s launch the creators wished to identify which exhibitions would enable them to meet potential customers. Having never exhibited before, the team behind the Dominator were keen for the whole process to be managed by Ann Squared. Following research and selection of relevant shows, we handled all contract negotiations, and took their existing branding to design, producing a cost-effective shell scheme solution for them.

The makers reported that our input had given them confidence, reassuring them that events don’t have to be stressful or time-consuming.

CAT PHONES EUROPEAN SPONSORSHIP ACTIVATION

SURF’S UP – AND SO WAS ANN SQUARED

Sponsorship activation | Incentive travel

As the official phone partner of the 2017 Surf Word Cup in Austria’s Neusiedl am See, Cat Phones wanted to activate their sponsorship in a way that chimed with the visitors to this popular lifestyle and sporting event.

We worked with the World Cup organisers to produce a 10 x 8 metre product showcase area for the public to interact with the Cat Phones product. Here the sun-kissed visitors could take part in a #thermalselfie competition on the large-scale thermal camera screen and meet prominent windsurfers.

As part of the activation we created and hosted a bespoke three-day trip for one hundred of Cat Phones’ key customers and their families. Together they rode the breeze as windsurfers, skimmed the seas on SUP boards, relaxed on a leisurely boat ride, had a tipsy time tasting wine, oompah-ed along to traditional Austrian dancing.

HODES UK BREAKFAST TALKS

A BUSINESS BREAKFAST TO HIT THE TARGET

Venue finding

The TARGETjobs Graduate Employer of the Year Awards is the largest early recruitment event in Europe – and, in 2017, our client, Hodes UK, needed assistance to plan the Breakfast Talks that wrapped the whole thing up.

Finding the perfect venue was no problem for Ann Squared. After we sourced and recommended a range of suitable spots across Central London, Hodes selected a stunning and easily accessible location on the Regents Canal near Kings Cross.

Working as an extension of the Hodes team, we then managed the venue and associated event logistics, creating an occasion that welcomed 50 key attendees from a broad range of businesses. The Breakfast Talks went down a treat, feeding stomachs and minds right across the graduate sector.