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Sky Sweetpea Launch

Client: Sky
  • Brand Experience
  • Outdoor Build
  • Product Launch
Sweetpea Gazette newsstand activation
Brand ambassadors distributing themed merchandise
Commuters engaging with the Sweetpea installation

The challenge.

Create an eye-catching activation that would raise awareness and generate excitement ahead of the launch of Sky's darkly comic thriller, Sweetpea.

Our approach.

  • Partnered with Rapport to transform Waterloo Station into a scene inspired by the show.
  • Designed and built a bespoke Gazette newspaper kiosk inspired by the main character's workplace.
  • Distributed themed merchandise including flowers, sweets, pencils and custom newspapers.
  • Delivered a highly visible commuter engagement campaign in one of London's busiest stations.
Sweetpea themed kiosk activation at Waterloo Station

The results.

The activation stopped commuters in their tracks and generated intrigue ahead of the show's premiere, creating a memorable and immersive launch experience.

Waterloo
One of London’s busiest stations transformed into an immersive launch experience.
Ann Squared have supported Plexal for several years as our dedicated events partner, and over that time we’ve built a genuinely collaborative relationship. They have helped us deliver some of our highest-profile events and customer experiences, bringing professionalism, creativity, and attention to detail to each one. The team always takes the time to understand the purpose and ambition behind each event, before applying their expertise to make it happen seamlessly. They are responsive, thoughtful, and consistently deliver to a high standard, providing an excellent experience for both Plexal and our wider ecosystem. Ann Squared are a joy to work with and an important partner to Plexal.
Saj Huq, CEO, Plexal
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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