Samsung Odyssey Unveiled 2025

Client: Samsung

Product Launch
Brand Experience
Event Management

The challenge.

Create a high-impact launch event that showcased the Odyssey 3D monitor and immersed guests in Samsung’s vision of the future of gaming.

Our approach.

Transformed Samsung KX into a multi-dimensional event environment.
Managed the live reveal, creator meet-and-greets and product demonstrations.
Oversaw staging, AV, walls, vinyl, LED and bar installations.
Delivered staffing, guest management and catering for 120 attendees.

Samsung Odyssey Unveiled launch experience

The results.

The launch successfully demonstrated Samsung’s innovative display technology through an immersive hands-on experience that blended technology, storytelling and spectacle.

120

Guests attended the launch event.

The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.

James Powell, Executive Producer Rapport IMPACT

I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.

Rupert Earl, Field Marketing Lead EMEA & APAC

Samsung Odyssey Unveiled 2025

The challenge.

Our approach.

The results.

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