BACK TO CASE STUDIES →

Samsung Odyssey Unveiled

Client: Samsung
  • Product Launch
  • Brand Experience
  • Event Management
Samsung Odyssey launch event
Guests trying the Odyssey 3D monitor
Creator meet and greet session

The challenge.

Create a high-impact launch event that showcased the Odyssey 3D monitor and immersed guests in Samsung’s vision of the future of gaming.

Our approach.

  • Transformed Samsung KX into a multi-dimensional event environment.
  • Managed the live reveal, creator meet-and-greets and product demonstrations.
  • Oversaw staging, AV, walls, vinyl, LED and bar installations.
  • Delivered staffing, guest management and catering for 120 attendees.
Samsung Odyssey Unveiled launch experience

The results.

The launch successfully demonstrated Samsung’s innovative display technology through an immersive hands-on experience that blended technology, storytelling and spectacle.

120
Guests attended the launch event.
Ann Squared have supported Plexal for several years as our dedicated events partner, and over that time we’ve built a genuinely collaborative relationship. They have helped us deliver some of our highest-profile events and customer experiences, bringing professionalism, creativity, and attention to detail to each one. The team always takes the time to understand the purpose and ambition behind each event, before applying their expertise to make it happen seamlessly. They are responsive, thoughtful, and consistently deliver to a high standard, providing an excellent experience for both Plexal and our wider ecosystem. Ann Squared are a joy to work with and an important partner to Plexal.
Saj Huq, CEO, Plexal
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

Ready to start your project?

Get in touch