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Pepsi MAX Christmas Pop-Up

Client: Pepsi MAX
  • Brand Experience
  • Experiential
  • Outdoor Build
Guests enjoying a snowball fight challenge
Pepsi MAX festive activation space
Visitors relaxing in the chill-out zone

The challenge.

Create a festive and unexpected Christmas pop-up experience that encouraged London office workers to take a break from work and embrace the spirit of the season.

Our approach.

  • Transformed an office space in Soho into a snowy winter wonderland.
  • Created three office-themed snowball fight zones featuring interactive team challenges.
  • Designed a chill-out zone complete with Pepsi MAX cocktails, photo opportunities and exclusive merchandise.
  • Managed logistics, staffing, guest flow and on-site operations with a team of 14 event professionals.
Pepsi MAX Christmas pop-up experience in Soho

The results.

The activation delivered a fun and memorable festive escape for London office workers. Tickets sold out in record time and the experience generated strong engagement through immersive activities, influencer previews and social sharing.

4
Days of public activation.
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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