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Mornflake Mighty Oats Sampling

Client: Mornflake
  • Sampling
  • Brand Experience
Brand ambassadors distributing Mighty Oats samples
Commuters receiving Mornflake products
Sampling activation at Manchester Piccadilly Station

The challenge.

Introduce busy commuters to the Mighty Oats range through a positive sampling experience that highlighted the brand's energy-boosting breakfast products.

Our approach.

  • Delivered a two-day sampling campaign at Manchester Piccadilly Station.
  • Positioned brand ambassadors at key commuter touchpoints throughout the station.
  • Distributed Mighty Oats products from custom-branded sampling bins.
  • Managed all logistics and operational delivery in a high-footfall environment.
Mornflake Mighty Oats sampling at Manchester Piccadilly

The results.

All samples were distributed in record time, generating positive feedback from commuters and successfully increasing awareness of the Mighty Oats range.

2
Days of commuter sampling activity.
Ann Squared have supported Plexal for several years as our dedicated events partner, and over that time we’ve built a genuinely collaborative relationship. They have helped us deliver some of our highest-profile events and customer experiences, bringing professionalism, creativity, and attention to detail to each one. The team always takes the time to understand the purpose and ambition behind each event, before applying their expertise to make it happen seamlessly. They are responsive, thoughtful, and consistently deliver to a high standard, providing an excellent experience for both Plexal and our wider ecosystem. Ann Squared are a joy to work with and an important partner to Plexal.
Saj Huq, CEO, Plexal
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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