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Deliveroo Valentine’s Flowers

Client: Deliveroo
  • Brand Experience
  • Sampling
  • Outdoor Build
Deliveroo flower kiosk at Victoria Station
Brand ambassador handing out roses
Commuters interacting with Deliveroo activation

The challenge.

Raise awareness of Deliveroo’s flower delivery service through a memorable Valentine’s activation that surprised and delighted commuters.

Our approach.

  • Worked with Rapport to create a high-impact activation inside Victoria Station.
  • Designed a bespoke Deliveroo-branded kiosk featuring hundreds of red roses.
  • Distributed roses and promotional discount codes to commuters.
  • Managed staffing, logistics and live event delivery.
Deliveroo Valentine’s flower activation at Victoria Station

The results.

The activation engaged thousands of commuters and successfully highlighted Deliveroo’s wider delivery offering through a warm, memorable and highly shareable experience.

100s
Red roses used to create the installation.
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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