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Curaprox, Swiss oral care brand

Client: Curaprox
  • Outdoor Build
  • Brand Experience
  • Product Launch
  • Sampling
Young woman smiling at Curaprox event
Two people brushing their teeth at the Curaprox event
A woman brushing the teeth of another woman at the Curaprox event

The challenge.

Raise brand awareness by connecting with UK families in an engaging, less clinical way. Bring their ‘Brushing better’ ethos to life, showcasing the importance of prevention and educating through fun experiences.

Our approach.

  • Organised a Summer Festival Roadshow, including Gloworm Festival, Three Counties Show, and CarFest.
  • Designed and built a bright, interactive stand complete with giant toothbrush props, a custom spin-to-win game and colourful product displays. The public were invited to play, which sparked conversations and made oral care education fun for all ages.
  • Our handpicked events team managed the full activation, from concept development and logistics to festival selection, staffing and on-site delivery, ensuring Curaprox could focus on connecting with families at the festival.
Photo of the Curaprox event tent and all the people involved

The results.

The activation gave Curaprox a strong presence in the UK festival scene, turning family events into meaningful and organic brand touchpoints and thousands of people were introduced to the brand first-hand.

200k+
Combined audience of over 200,000.
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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