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Budweiser – The Stage Is Yours To Take

Client: Budweiser
  • Brand Experience
  • Live Event
  • Outdoor Build
Artists performing on the billboard stage
Audience watching the live event
Budweiser billboard transformed into performance space

The challenge.

Create a platform for female and non-binary artists to perform during BRIT Awards week and reinforce Budweiser's commitment to inclusivity within music.

Our approach.

  • Worked with Grand Visual to transform a Shoreditch billboard into a live performance stage.
  • Deployed brand ambassadors to drive awareness and attendance.
  • Hosted performances from eight emerging artists.
  • Supported live streaming and audience engagement through QR-enabled playlists.
Budweiser live performance stage in Shoreditch

The results.

The campaign created a meaningful platform for underrepresented artists, reaching both music fans and industry leaders while making a bold statement about equality in music.

8
Emerging artists performed live.
Ann Squared have supported Plexal for several years as our dedicated events partner, and over that time we’ve built a genuinely collaborative relationship. They have helped us deliver some of our highest-profile events and customer experiences, bringing professionalism, creativity, and attention to detail to each one. The team always takes the time to understand the purpose and ambition behind each event, before applying their expertise to make it happen seamlessly. They are responsive, thoughtful, and consistently deliver to a high standard, providing an excellent experience for both Plexal and our wider ecosystem. Ann Squared are a joy to work with and an important partner to Plexal.
Saj Huq, CEO, Plexal
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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