BBC The Apprentice Finale

Client: BBC The Apprentice Finale

Outdoor Build
Brand Experience
Product Launch
Sampling

The challenge.

Create a bold, public-facing activation to celebrate the series finale that would capture the spirit of the show and surprise audiences.

Our approach.

Recreated the show's iconic Loser's Café inside London's Liverpool Street Station.
Created tongue-in-cheek menu items inspired by memorable moments.
Invited judge Tim Campbell and finalists Kathryn Burn and Harpreet Kaur.
BBC Concert Orchestra performed the theme tune.

The results.

One of London's busiest transport hubs was turned into a lively, interactive celebration of the finale.

268k

Reached around 268,000 travellers a day.

Ann Squared have supported Plexal for several years as our dedicated events partner, and over that time we’ve built a genuinely collaborative relationship. They have helped us deliver some of our highest-profile events and customer experiences, bringing professionalism, creativity, and attention to detail to each one. The team always takes the time to understand the purpose and ambition behind each event, before applying their expertise to make it happen seamlessly. They are responsive, thoughtful, and consistently deliver to a high standard, providing an excellent experience for both Plexal and our wider ecosystem. Ann Squared are a joy to work with and an important partner to Plexal.

Saj Huq, CEO, Plexal

The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.

James Powell, Executive Producer Rapport IMPACT

I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.

Rupert Earl, Field Marketing Lead EMEA & APAC

BBC The Apprentice Finale

The challenge.

Our approach.

The results.

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