The challenge.
After Absolut’s hugely successful ‘Nothing Beats Together #IRL’ campaign, which we toured the UK last year with, they entrusted us with their 2022 ‘Born to Mix’ campaign. The pop-up experience toured five UK cities, Aiming to maintain the product’s visibility of the four different vodka flavours to consumers.
Our approach.
Ann Squared was tasked by Grand Visual again to bring the idea to life. The pop-up experience involved touring a horse box bar around Liverpool, Brighton, Edinburgh, Cardiff and Manchester. The horse box bar served Raspberri, Vanilia, Watermelon and Passionfruit cocktails; once the consumer had their sample, they were invited to take a photo in front of a sparkly backdrop where if they posted or tweeted their photo, they were entered to win a year’s supply of vodka.
Over the five weeks and many photos and samples later, the campaign was a huge success for a second year running. With over 12,000 brand in hand moments!
