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7UP Pink Waterfall Swing

Client: 7UP
  • Brand Experience
  • Product Launch
  • Sampling
Consumer enjoying the 7UP Pink waterfall swing
7UP Pink branded activation at King’s Cross
Guests posing for GIF content at the activation

The challenge.

Create a memorable experience that would get the newly launched 7UP Pink Lemonade directly into consumers’ hands while ensuring the product remained front of mind after the event.

Our approach.

  • Managed all aspects of the activation at King’s Cross Station.
  • Created bold pink branding across the entire experience, including a 5.5m x 4m freestanding backdrop.
  • Oversaw supplier coordination, chilled product logistics and the installation of over 2,500 litres of water.
  • Provided a team of brand ambassadors and round-the-clock security.
  • Encouraged guests to interact with the waterfall swing and capture branded GIF content.
7UP Pink waterfall swing activation at King’s Cross

The results.

The combination of a high-profile location, vibrant branding and a striking interactive centrepiece ensured the activation successfully delivered product sampling while creating strong visibility and engagement.

2,500L
Water used to create the waterfall swing experience.
The whole [Ann Squared] team bring a genuinely collaborative, solutions led approach, helping us turn ambitious ideas into practical, well considered executions. They are responsive, transparent and calm under pressure, while their attention to detail across feasibility, production and delivery gives us real confidence at every stage of a project.
James Powell, Executive Producer Rapport IMPACT
I’ve had the privilege of working with Ann Squared on our last two major European customer conferences in both London and Amsterdam. The team is incredibly personable and always takes the time to understand and deliver on the brief. The events they create are consistently of a very high standard and are always held in high esteem by our customers, receiving excellent feedback. Their careful planning, strong budget management, and genuine commitment to getting things right make them one of the easiest companies I’ve worked with. I look forward to continuing our partnership for many years to come.
Rupert Earl, Field Marketing Lead EMEA & APAC

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