Lexicon Bracknell – A Pop-Up Chocolate Wonderland

A world of pure imagination

Working with the wonderful team at creative agency Cake, we produced and ran a pop-up chocolate themed factory for children in an empty retail space in the Lexicon Shopping Centre over the Easter Holidays.

We welcomed more than 2,500 children and parents to the chocolate factory and received one of the best net promoter scores the centre has seen for this type of seasonal activity.

For local retailer engagement, the activity drove important footfall and helped continue to build the centre as being a leading destination for the shoppers of Berkshire.

Event gallery:

Here's what we did:

Taking the initial concept created by Cake, we developed it from paper to an experience that children would love! Those children that visited enjoyed a train ride through the Lexicon with the Easter bunny, took part in a treasure hunt across the centre and got their hands dirty decorating Easter Eggs in the pop-up chocolate factory shop.

Ann Squared were responsible for transforming the empty retail unit in to a ‘Wonka’ styled chocolate factory through our expert set dressing and the production of bespoke items. The Ann Squared staffing team were responsible for the management of the activity throughout the week; hosting children and their parents, ticket sales, running the egg decorating activities, front and back of house role in the chocolate factory, and also played the part of the Lexicon Easter Bunny.