Cat Phones – European Sponsorship Activation

Surf’s Up – and so was Ann Squared.

As the official phone partner of the hugely popular 2017 Surf Word Cup in Austria’s Neusiedl am See, Cat Phones wanted to activate their sponsorship in a way that chimed with the visitors to this popular lifestyle and sporting event. And so they called Ann Squared…

Event gallery:

Here's what we did:

We worked with the World Cup organisers to produce a 10 x 8 metre product showcase area for the public to interact with the Cat Phones product range over the two weekends of the event. Here the sun-kissed visitors could take part in a #thermalselfie competition on the large-scale thermal camera screen and come meet Cat Rugged Phone ambassadors, including prominent UK windsurfer Max Rowe.

As part of the activation we created and hosted a bespoke three-day trip for one hundred of Cat Phones’ key customers and their families. Together they rode the breeze as windsurfers, skimmed the seas on SUP boards, relaxed on a leisurely boat ride, had a tipsy time tasting wine, oompah-ed along to traditional Austrian dancing, and so much more besides.

Both events were a huge success, and Cat Phones’ first European lifestyle activation event saw their brand riding high among visitors and VIPs alike.