As the official phone partner of the hugely popular 2017 Surf Word Cup in Austria’s Neusiedl am See, Cat Phones wanted to activate their sponsorship in a way that chimed with the visitors to this popular lifestyle and sporting event. And so they called Ann Squared…
We worked with the World Cup organisers to produce a 10 x 8 metre product showcase area for the public to interact with the Cat Phones product range over the two weekends of the event. Here the sun-kissed visitors could take part in a #thermalselfie competition on the large-scale thermal camera screen and come meet Cat Rugged Phone ambassadors, including prominent UK windsurfer Max Rowe.
As part of the activation we created and hosted a bespoke three-day trip for one hundred of Cat Phones’ key customers and their families. Together they rode the breeze as windsurfers, skimmed the seas on SUP boards, relaxed on a leisurely boat ride, had a tipsy time tasting wine, oompah-ed along to traditional Austrian dancing, and so much more besides.
Both events were a huge success, and Cat Phones’ first European lifestyle activation event saw their brand riding high among visitors and VIPs alike.